{"id":3567,"date":"2025-07-02T18:37:00","date_gmt":"2025-07-02T13:07:00","guid":{"rendered":"https:\/\/paycorp.io\/blog\/?p=3567"},"modified":"2025-07-02T18:51:24","modified_gmt":"2025-07-02T13:21:24","slug":"upi-autopay-the-backbone-of-todays-subscription-economy","status":"publish","type":"post","link":"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/","title":{"rendered":"UPI Autopay: The Backbone of Today\u2019s Subscription Economy"},"content":{"rendered":"\n<p>In a world where convenience is king, subscriptions are no longer just a trend they\u2019re the new normal. From OTT platforms, digital newspapers, and cloud software to gym memberships and meal kits, subscription models are everywhere.<\/p>\n\n\n\n<p>But there\u2019s one challenge that continues to impact both businesses and users: <strong>smooth and consistent recurring payments<\/strong>.<\/p>\n\n\n\n<p>That\u2019s where <strong>UPI Autopay<\/strong> steps in offering a seamless way to automate subscriptions, reduce churn, and improve cash flow. And with <strong>Paycorp<\/strong>, integrating UPI Autopay into your system becomes effortless, scalable, and future-ready.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> What is UPI Autopay<\/h3>\n\n\n\n<p>UPI Autopay is a feature introduced by NPCI (National Payments Corporation of India) under the UPI 2.0 framework. It allows users to <strong>automate recurring payments<\/strong> directly from their bank accounts using any UPI-enabled app.<\/p>\n\n\n\n<p>With just one-time authentication, customers can approve a recurring debit request eliminating the need to remember due dates or manually initiate payments every cycle.<\/p>\n\n\n\n<p>It supports a wide range of frequencies: <strong>daily, weekly, fortnightly, monthly, quarterly, half-yearly, and annually<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> Why It\u2019s a Game-Changer for Subscription Businesses<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>One-Click Mandate Creation<\/strong><\/h4>\n\n\n\n<p>No more long forms or card details. Customers can set up recurring payments using a UPI app (Google Pay, PhonePe, Paytm, etc.) in just a few clicks. The process is smooth, fast, and mobile-first.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. <strong>No More Failed Payments<\/strong><\/h4>\n\n\n\n<p>Unlike cards that expire or get blocked, UPI Autopay is linked directly to a customer\u2019s bank account. That means <strong>higher success rates<\/strong>, fewer failed transactions, and better subscriber retention.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. <strong>Reduces Churn &amp; Drop-offs<\/strong><\/h4>\n\n\n\n<p>When payments are automatic, users don\u2019t drop off due to missed reminders or expired cards. This means businesses enjoy <strong>steady revenue streams<\/strong> and better forecasting.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. <strong>Better Customer Experience<\/strong><\/h4>\n\n\n\n<p>A frictionless billing experience builds trust. With UPI Autopay, customers receive timely notifications, can view and manage mandates easily, and feel more in control of their payments.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. <strong>Cost-Efficient for Businesses<\/strong><\/h4>\n\n\n\n<p>UPI-based payments are <strong>low on MDR (Merchant Discount Rate)<\/strong> compared to cards. For high-volume subscription businesses, this can lead to significant savings on payment processing fees.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. <strong>Secure &amp; Regulated<\/strong><\/h4>\n\n\n\n<p>UPI Autopay follows RBI guidelines, ensuring <strong>data privacy, transaction safety, and compliance<\/strong> at every step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Who Can Benefit?<\/h3>\n\n\n\n<ul>\n<li><strong>EdTech platforms<\/strong> with monthly learning plans<\/li>\n\n\n\n<li><strong>Media &amp; OTT apps<\/strong> offering premium subscriptions<\/li>\n\n\n\n<li><strong>SaaS companies<\/strong> charging recurring licensing fees<\/li>\n\n\n\n<li><strong>Healthcare &amp; wellness brands<\/strong> with monthly packages<\/li>\n\n\n\n<li><strong>Fintech &amp; NBFCs<\/strong> for loan EMI collections<\/li>\n\n\n\n<li><strong>Ecommerce and essentials delivery services<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">UPI Autopay Limits: What You Need to Know<\/h3>\n\n\n\n<p>UPI Autopay is versatile, but it&#8217;s also regulated with sensible limits to ensure user safety and transaction integrity.<\/p>\n\n\n\n<ul>\n<li><strong>\u20b915,000 Limit<\/strong><br>This is the default maximum amount for most categories, including OTT subscriptions, education, and utilities.<\/li>\n\n\n\n<li><strong>\u20b91,00,000 Limit<\/strong><br>Higher-value transactions like <strong>mutual fund SIPs, insurance premiums<\/strong>, and <strong>credit card bill payments<\/strong> are permitted under this expanded limit.<\/li>\n\n\n\n<li><strong>Beyond the Limit?<\/strong><br>If a transaction exceeds the set category limit, <strong>users will need to authenticate the payment using their UPI PIN<\/strong>.<\/li>\n\n\n\n<li><strong>Daily Cap:<\/strong><br>The total UPI transaction limit (including Autopay mandates) is <strong>\u20b91,00,000 per day per user<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>These limits ensure that while convenience is maintained, security isn\u2019t compromised.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> How Paycorp Makes It Seamless<\/h3>\n\n\n\n<p>Setting up UPI Autopay on your platform requires more than just integration\u2014it needs <strong>intelligence, flexibility, and support<\/strong>. That\u2019s where <strong>Paycorp<\/strong> comes in.<\/p>\n\n\n\n<p>We\u2019re not just a platform\u2014we\u2019re your <strong>recurring payment partner<\/strong>.<\/p>\n\n\n\n<p>With <strong>Paycorp\u2019s UPI Autopay solution<\/strong>, you get:<\/p>\n\n\n\n<ul>\n<li><strong>Smart API Integration<\/strong> for mandate registration and execution<\/li>\n\n\n\n<li><strong>Real-time status tracking<\/strong> of all mandates<\/li>\n\n\n\n<li><strong>Bulk upload and onboarding support<\/strong> for scaling quickly<\/li>\n\n\n\n<li><strong>Custom dashboards<\/strong> to manage and monitor payments<\/li>\n\n\n\n<li><strong>Comprehensive reporting tools<\/strong> for internal audits<\/li>\n\n\n\n<li><strong>Dedicated support<\/strong> from onboarding to live transactions<\/li>\n<\/ul>\n\n\n\n<p>Whether you&#8217;re a startup or an established enterprise, our system adapts to your business model and makes recurring collections effortless.<\/p>\n\n\n\n<p>If recurring collections are part of your business, UPI Autopay is no longer a luxury, it\u2019s a necessity<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> Final Thoughts<\/h3>\n\n\n\n<p>The subscription economy runs on trust, consistency, and convenience\u2014and UPI Autopay delivers all three.<\/p>\n\n\n\n<p>But to truly unlock its potential, you need the right partner. <strong>Paycorp\u2019s UPI Autopay platform<\/strong> is built for scale, speed, and simplicity. We help businesses reduce churn, improve payment success rates, and offer a customer experience that keeps subscribers loyal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world where convenience is king, subscriptions are no longer just a trend they\u2019re the new normal. From OTT platforms, digital newspapers, and cloud software to gym memberships and meal kits, subscription models are everywhere. But there\u2019s one challenge that continues to impact both businesses and users: smooth and consistent recurring payments. That\u2019s where UPI Autopay steps in offering&hellip;<\/p>\n","protected":false},"author":8,"featured_media":3571,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[31,47,44,53,27,52,32,45],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UPI Autopay: The Backbone of Today\u2019s Subscription Economy - Paycorp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UPI Autopay: The Backbone of Today\u2019s Subscription Economy - Paycorp\" \/>\n<meta property=\"og:description\" content=\"In a world where convenience is king, subscriptions are no longer just a trend they\u2019re the new normal. From OTT platforms, digital newspapers, and cloud software to gym memberships and meal kits, subscription models are everywhere. But there\u2019s one challenge that continues to impact both businesses and users: smooth and consistent recurring payments. That\u2019s where UPI Autopay steps in offering&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/\" \/>\n<meta property=\"og:site_name\" content=\"Paycorp\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-02T13:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-02T13:21:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/paycorp.io\/blog\/wp-content\/uploads\/2025\/07\/Untitled-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maqboolbi M\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maqboolbi M\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/\"},\"author\":{\"name\":\"Maqboolbi M\",\"@id\":\"https:\/\/blog.paycorp.io\/#\/schema\/person\/a9f0896e8a8c97fce9f9e22b1bf52229\"},\"headline\":\"UPI Autopay: The Backbone of Today\u2019s Subscription Economy\",\"datePublished\":\"2025-07-02T13:07:00+00:00\",\"dateModified\":\"2025-07-02T13:21:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/\"},\"wordCount\":700,\"publisher\":{\"@id\":\"https:\/\/blog.paycorp.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/paycorp.io\/blog\/wp-content\/uploads\/2025\/07\/Untitled-2.png\",\"keywords\":[\"digital\",\"e mandate\",\"eNACH Service Provider\",\"NACH\",\"payments\",\"recurring payment solutions\",\"solutions\",\"UPI Mandate\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/\",\"url\":\"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/\",\"name\":\"UPI Autopay: The Backbone of Today\u2019s Subscription Economy - Paycorp\",\"isPartOf\":{\"@id\":\"https:\/\/blog.paycorp.io\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/paycorp.io\/blog\/wp-content\/uploads\/2025\/07\/Untitled-2.png\",\"datePublished\":\"2025-07-02T13:07:00+00:00\",\"dateModified\":\"2025-07-02T13:21:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/#primaryimage\",\"url\":\"https:\/\/paycorp.io\/blog\/wp-content\/uploads\/2025\/07\/Untitled-2.png\",\"contentUrl\":\"https:\/\/paycorp.io\/blog\/wp-content\/uploads\/2025\/07\/Untitled-2.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.paycorp.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UPI Autopay: The Backbone of Today\u2019s Subscription Economy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.paycorp.io\/#website\",\"url\":\"https:\/\/blog.paycorp.io\/\",\"name\":\"Paycorp\",\"description\":\"Recurring Payments Simplified\",\"publisher\":{\"@id\":\"https:\/\/blog.paycorp.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.paycorp.io\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.paycorp.io\/#organization\",\"name\":\"Paycorp\",\"url\":\"https:\/\/blog.paycorp.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.paycorp.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/paycorp.io\/blog\/wp-content\/uploads\/2020\/07\/cropped-logo-color.png\",\"contentUrl\":\"https:\/\/paycorp.io\/blog\/wp-content\/uploads\/2020\/07\/cropped-logo-color.png\",\"width\":942,\"height\":226,\"caption\":\"Paycorp\"},\"image\":{\"@id\":\"https:\/\/blog.paycorp.io\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.paycorp.io\/#\/schema\/person\/a9f0896e8a8c97fce9f9e22b1bf52229\",\"name\":\"Maqboolbi M\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.paycorp.io\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/54b1613bb83bd4db26bf7b4ff0a63e1c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/54b1613bb83bd4db26bf7b4ff0a63e1c?s=96&d=mm&r=g\",\"caption\":\"Maqboolbi M\"},\"description\":\"Maqboolbi M is a Sales and Marketing Executive at Paycorp, driving growth across multiple fronts, from client acquisition and performance marketing to content strategy and brand positioning. She holds an MBA in Marketing and HR. At Paycorp, Maqboolbi manages the full spectrum of marketing initiatives along with sales, including market research, content creation, digital campaigns, performance tracking, customer engagement, brand development and social media strategy shaping both business growth and brand impact.\",\"url\":\"https:\/\/paycorp.io\/blog\/author\/maqboolbi-m\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UPI Autopay: The Backbone of Today\u2019s Subscription Economy - Paycorp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/","og_locale":"en_US","og_type":"article","og_title":"UPI Autopay: The Backbone of Today\u2019s Subscription Economy - Paycorp","og_description":"In a world where convenience is king, subscriptions are no longer just a trend they\u2019re the new normal. From OTT platforms, digital newspapers, and cloud software to gym memberships and meal kits, subscription models are everywhere. But there\u2019s one challenge that continues to impact both businesses and users: smooth and consistent recurring payments. That\u2019s where UPI Autopay steps in offering&hellip;","og_url":"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/","og_site_name":"Paycorp","article_published_time":"2025-07-02T13:07:00+00:00","article_modified_time":"2025-07-02T13:21:24+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/paycorp.io\/blog\/wp-content\/uploads\/2025\/07\/Untitled-2.png","type":"image\/png"}],"author":"Maqboolbi M","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maqboolbi M","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/#article","isPartOf":{"@id":"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/"},"author":{"name":"Maqboolbi M","@id":"https:\/\/blog.paycorp.io\/#\/schema\/person\/a9f0896e8a8c97fce9f9e22b1bf52229"},"headline":"UPI Autopay: The Backbone of Today\u2019s Subscription Economy","datePublished":"2025-07-02T13:07:00+00:00","dateModified":"2025-07-02T13:21:24+00:00","mainEntityOfPage":{"@id":"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/"},"wordCount":700,"publisher":{"@id":"https:\/\/blog.paycorp.io\/#organization"},"image":{"@id":"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/#primaryimage"},"thumbnailUrl":"https:\/\/paycorp.io\/blog\/wp-content\/uploads\/2025\/07\/Untitled-2.png","keywords":["digital","e mandate","eNACH Service Provider","NACH","payments","recurring payment solutions","solutions","UPI Mandate"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/","url":"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/","name":"UPI Autopay: The Backbone of Today\u2019s Subscription Economy - Paycorp","isPartOf":{"@id":"https:\/\/blog.paycorp.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/#primaryimage"},"image":{"@id":"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/#primaryimage"},"thumbnailUrl":"https:\/\/paycorp.io\/blog\/wp-content\/uploads\/2025\/07\/Untitled-2.png","datePublished":"2025-07-02T13:07:00+00:00","dateModified":"2025-07-02T13:21:24+00:00","breadcrumb":{"@id":"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/#primaryimage","url":"https:\/\/paycorp.io\/blog\/wp-content\/uploads\/2025\/07\/Untitled-2.png","contentUrl":"https:\/\/paycorp.io\/blog\/wp-content\/uploads\/2025\/07\/Untitled-2.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/paycorp.io\/blog\/upi-autopay-the-backbone-of-todays-subscription-economy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.paycorp.io\/"},{"@type":"ListItem","position":2,"name":"UPI Autopay: The Backbone of Today\u2019s Subscription Economy"}]},{"@type":"WebSite","@id":"https:\/\/blog.paycorp.io\/#website","url":"https:\/\/blog.paycorp.io\/","name":"Paycorp","description":"Recurring Payments Simplified","publisher":{"@id":"https:\/\/blog.paycorp.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.paycorp.io\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.paycorp.io\/#organization","name":"Paycorp","url":"https:\/\/blog.paycorp.io\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.paycorp.io\/#\/schema\/logo\/image\/","url":"https:\/\/paycorp.io\/blog\/wp-content\/uploads\/2020\/07\/cropped-logo-color.png","contentUrl":"https:\/\/paycorp.io\/blog\/wp-content\/uploads\/2020\/07\/cropped-logo-color.png","width":942,"height":226,"caption":"Paycorp"},"image":{"@id":"https:\/\/blog.paycorp.io\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.paycorp.io\/#\/schema\/person\/a9f0896e8a8c97fce9f9e22b1bf52229","name":"Maqboolbi M","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.paycorp.io\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/54b1613bb83bd4db26bf7b4ff0a63e1c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/54b1613bb83bd4db26bf7b4ff0a63e1c?s=96&d=mm&r=g","caption":"Maqboolbi M"},"description":"Maqboolbi M is a Sales and Marketing Executive at Paycorp, driving growth across multiple fronts, from client acquisition and performance marketing to content strategy and brand positioning. She holds an MBA in Marketing and HR. At Paycorp, Maqboolbi manages the full spectrum of marketing initiatives along with sales, including market research, content creation, digital campaigns, performance tracking, customer engagement, brand development and social media strategy shaping both business growth and brand impact.","url":"https:\/\/paycorp.io\/blog\/author\/maqboolbi-m\/"}]}},"_links":{"self":[{"href":"https:\/\/paycorp.io\/blog\/wp-json\/wp\/v2\/posts\/3567"}],"collection":[{"href":"https:\/\/paycorp.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paycorp.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paycorp.io\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/paycorp.io\/blog\/wp-json\/wp\/v2\/comments?post=3567"}],"version-history":[{"count":2,"href":"https:\/\/paycorp.io\/blog\/wp-json\/wp\/v2\/posts\/3567\/revisions"}],"predecessor-version":[{"id":3569,"href":"https:\/\/paycorp.io\/blog\/wp-json\/wp\/v2\/posts\/3567\/revisions\/3569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paycorp.io\/blog\/wp-json\/wp\/v2\/media\/3571"}],"wp:attachment":[{"href":"https:\/\/paycorp.io\/blog\/wp-json\/wp\/v2\/media?parent=3567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paycorp.io\/blog\/wp-json\/wp\/v2\/categories?post=3567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paycorp.io\/blog\/wp-json\/wp\/v2\/tags?post=3567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}